From Zero to Live: How a Steel Supplier Built Their Website in 2 Hours

A steel supplier had no website. Two hours later, they had a professional site with a product catalogue, enquiry forms and WhatsApp integration. Here is how it happened.

The challenge

The company had built a strong reputation through word of mouth and repeat customers, but had no online presence at all. New customers searching online could not find them, and existing customers had no easy way to browse the full product range or place an enquiry outside business hours.

Choosing BrandRafter

The team evaluated a few options but chose BrandRafter for one reason: they did not have a developer on staff, and did not want to hire one. They needed something a non-technical team member could manage directly, with support in a language and channel — WhatsApp — that they already used every day.

Building the site

Using an industry template built for manufacturing and steel businesses, the team added their product catalogue — stainless steel sheets, pipes and structural sections — complete with specifications, pricing tiers and photos. They set up category pages for easy browsing, added an enquiry form connected to their WhatsApp number, and customized the site with their brand colors. Total time from first login to publish: under two hours.

Results after launch

Within the first week, the company received enquiries from customers who had found them purely through search — leads that simply did not exist before. Their sales team now shares the website link directly with new contacts instead of describing the product range over the phone, saving time on every single call.

For a business that had operated for years without a website, going live in two hours was not just fast — it was the moment their business became visible to an entirely new set of customers.